Vitrine 2007 Flanders Fashion Institute - Surfaces

Dear Shaded Viewers,

VITRINE - CONCEPT

Since 1998 the Flanders Fashion Institute organises VITRINE, a ten-days fashion event for the public.
Fashion on display, fashion in a shop window: that’s the simple yet unique concept of VITRINE in a nutshell. Already on to its eight edition, the whole event will take over the city of Antwerp from September 6th until September 16th 2007.
For ten days solid, Belgian and international fashion designers, fashion students at the Flemish Fashion Departments present their work in shop windows all over the city. Taking the general idea of a shop window to the creative limit, all sorts of shop windows get radically redressed, stocked with surprising goods or transformed into imaginative playgrounds.

VITRINE 2007 - SURFACES

This year’s theme for VITRINE will be SURFACES, in which the participants are challenged to make their own surface in the city centre, think about other and new surfaces, projections, the backstage, the catwalk, or more intimate with a pattern or embroidery...
No holds barred: all participants, both established and young, are completely free to present their work as they see fit, be it with garments, pictures, videos, custom-made decoration, objects or three-dimensional installations. The goal of VITRINE is to put fashion and its many aspects into a different context, thus encouraging a rewarding interaction between fashion and the city surroundings. Using all-familiar shop windows, the event of VITRINE invites any (unsuspecting) passer-by to discover fashion in a gentle, democratic and anti-elitist way.

Approximately 70 fashion names (and as many shops that put their shop windows at their disposal) have already agreed to participate in this year’s VITRINE. A free brochure with a map, clearly listing all addresses and participants, will be available and distributed throughout the city. Furthermore, this brochure will also mention all other fashion-related events that take place in Antwerp during the 10 days of VITRINE. See VITRINE AGENDA. Every year, the main hall of Antwerp’s ModeNatie (Nationalestraat 28/2) functions as the central point/guidance centre of VITRINE (information, distribution of brochures, instructions for fashion walks, etc…).

On September 6th all the participating shops will be open until 9PM for the VITRINE-NOCTURNE.

VITRINE was originally conceived and is still presented by Flanders Fashion Institute (FFI). Flanders Fashion Institute is a non profit organisation. It was established in 1998 with the support of the Flemish Government. FFI is the knowledge centre for fashion in Flanders and aims at enhancing employment in the fashion industry. FFI also stimulates and promotes fashion designers from Flanders.

More info:
David Flamée - Flanders Fashion Institute
T: +32 3 226 14 47 - E: df.ffi@modenatie.com

Later,

Diane