CASSETTE PLAYA to party at PITTI IMMAGINE

Dear Shaded Viewers,

I am happy to report that I have been invited to join the 50-strong friends of Cassette Playa from around the planet to celebrate the Cassette Playa party at Pitti Immagine in Florence on June 19th.

LDN/PLANET CASSETTE PLAYA TO PITTI
PITTI IMMAGINE UOMO 18-21 JUNE 2008

CASSETTE PLAYA Best Fashion Designer “Best of Rock 2008” ROLLING STONE MAGAZINE
London designer Carri Mundane takes her CASSETTE PLAYA crew to PITTI IMMAGINE for an exclusive live video jumpdance installation up in the hills overlooking Florence. A future street gang of pixel warriors battling real and virtual worlds will be joined by her Sci-Fi grime boys, all wearing a toxicolour uniform of patterns, graphic shapes, luxury street and sportswear. Your megadrive just discovered narcotics.
“It’s not just a concept. I want to create a whole new planet. Other labels bring out homeware and plates – I’m going to make my own computer game” Carri Mundane POP MAGAZINE

A 50-strong crew from London, and friends from Tokyo, LA and New York, will descend on the gymnasium of an old boarding school where the party, which takes place Thursday 19 June, will spill out into the surrounding gardens. Exclusive new pieces including her new silk digital collage Utube Utopia Tees will also be revealed at the event.
“Carri is the brightest of stars. Cassette Playa delivers both mental and physical vitality.” Ben Reardon Editor i-D MAGAZINE
Recently listed as Best Fashion Designer in Rolling Stone’s Best of Rock 2008 for her work with artists such as M.I.A (including the videos 4 Bird Flu + Boyz ) Klaxons (Altantis to Interzone ) Dizzee Rascal, Late of the Pier, Patrick Wolf, Ruff Sqwad and Boy Better Know. Last month a Cassette Playa series of portraits was featured in Exactitudes, an exhibition at London’s Selfridges. Carri Mundane also styled and art directed a Billionaire Boys Club shoot for Dazed & Confused, and ‘DUNK BE TRUE’, an exhibition in London’s East End, focusing on the iconic Nike Dunk, in which she also appeared.
"Carri's clothes really form and reflect that air of excitement flooding through London's young creative scene" Nicola Formichetti Fashion Director DAZED & CONFUSED

Last year, she was nominated for Best Menswear Designer at the British Fashion Awards alongside Christopher Bailey and Alexander McQueen. She has shown at MAN, the London menswear initiative 3 times, firstly invited to create an installation, then a runway show in 2007, and a film for 2008. In collaboration with Nike, a Nike Blazer Premium was exclusively created for her to feature in her show and film.

Watch Cassette Playa now: http://www.youtube.com/watch?v=YVWRiXrugPo&feature=related

In July, her work will be showing in the ‘Fashion V Sport’ exhibition at London’s V&A (Victoria & Albert Museum). Her work sells internationally thru: Dover Street Market in London, Colette in Paris, SlamJam in Milan, Seven New York, and Side by Side in Tokyo, amongst others.

“Carri Mundane is a fashion icon of the new century, a movement maker, a genuine taste maker, she's worked with some of the worlds best magazines, artists and of course her own label Cassette Playa is responsible for a whole new movement within culture and fashion. People come and go within this industry, but Carri's name will be remembered for years and years to come.” SLAM X HYPE
Read the full interview with Carri Mundane: http://www.slamxhype.com/category/features/cassette-playas-carri-mundane-interview/1

PITTI IMMAGINE are Italy’s premier fashion tradeshow maestros who have recognised the industry’s appetite for design, quality and innovation by presenting their renowned exhibitions in dedicated clean, modern environments that allow visitors to engage and discover. Early last year they took a whole host of London designers to Milan Fashion Week, including: Cassette Playa, Gareth Pugh, Roksanda Ilincic, and House of Holland, for a BoomBox party, which Agyness Deyn called “the fashion week party to end all fashion week parties” in her blog on the event for V Magazine.
“Neon whirlwind Carri Mundane’s label, Cassette Playa, is brightening up menswear” Lauren Cochrane OBSERVER MAGAZINE (UK)

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www.cassetteplaya.com
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www.pittimmagine.com

Later,

Diane