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Thursday, 14 August 2008

+46 Stockholm Fashion Week + trade show

Dear Shaded Viewers,

I was invited to Stockholm by +46, as a member of the jury. Siv Stoldal won the +46 prize.


Nordic Light Hotel and my view

I met Sandra Backlund and Ante for lunch and we drove about 20 minutes outside of the center of Stockholm for a lovely lunch in a garden. Sandra, you might remember, won the 1st prize at the festival d'Hyeres a little over a year ago.

Sandra Backlund and Ante

I met with a journalist from the Swedish Newspaper and then we all went off to see the installation by Siv Stoldal. I liked her concept, she interviewed men outside of the fashion world, and saw their wardrobes and asked them how they related and chose their clothes. She spoke with hunters, engineers, old retired men, they all had strong relationships to their clothing. One man bought a package of 25 looks through a hunting website. Everything was in olive green, the collection worked from the inside out from the underwear to the thicker outerwear. Nothing made any sound.She listened to the stories of the Norwegian men and then got inspired and created the pieces that formed her mini collection. Siv is one of the designers making a film for SHOWstudio's new project.

Siv Stodal- Three Wardrobes

Siv Stodal

guests of +46">+46

Filmmaker, Igor and potential client at +46

Mareunrol's from Latvia

Sandra Backlund and Nicolas Richard modeling his Fight Them Hard Collection

Anna Aichinger and 5Preview

Two of Stockholms brightest stars: Sandra Backlund and Helena Horstedt =bag by Hederus

This t-shirt came as a total surprise, right out of the pages of WAD creative collective SVENSSON JEANS, designed by Jonas Liveröd.

+46">Kristian Rajnal from +46 and Emily from Nordic Light and +46">Tomas Rajnal from ODD Projects and +46

Outside +46">+46 trade show and Blank Fashion Show

Diana Orving and her collection at the Nordic Light Hotel



Posted by diane pernet at 06:00 AM | Permalink


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Posted by: Ashley Ballantyne | Jan 10, 2009 8:59:13 PM

Hi, the t-shirt is from Swedish creative collective SVENSSON JEANS, designed by Jonas Liveröd. You can email me on

Posted by: Therese | Aug 14, 2008 10:14:58 AM

haha! i LOVE IT!!! where can i buy your tshirt? ;D

Posted by: gilda | Aug 14, 2008 6:52:04 AM

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