BELLEVILLE IN REYKJAVIK BY SHOJI FUJII

Dear Shaded Viewers

I would like to introduce the best shop in Reykjavik ' Belleville '.

Anna Clausen(stylist) & Bjarni Einarsson(film cameraman/skateboarder) opened the shop in 2006 as the strongest concept men's wear shop in town. They started to present women's collections recently.

Latest contemporary high fashion meet street/pop culture, their selection and the direction are very personal and pure, more than anywhere I have ever seen in the world.

Address :

Laugavegi 55

101 Reykjavik

Iceland

Designers :

Bernhard Willhelm(men), COSMIC WONDER Light Source, Patrik Soderstam, Pelican Avenue, SWASH, RAF by Raf Simons, Maharishi, Off Bowery + more

Accessories/shoes :

Atelier 11(ELF), Katrien de Place Bjorn, Vans Vault + more

Books :

Purple fashion, Purple journal, Fantastic Man, Butt + various artists books

Others :

Medicom toys, Skateboards + more

Clients :

Local icelanders, international visitors and artists include Terence Koh.

Sign outside store

They don't stock many things. The shop is peaceful and pretty to have enough space to look at each pieces.

Men's wear, reality with quality.

Books for interest and education

Interior, fresh and pretty colors

Shoes, Vans Vault, RAF by Raf Simons, japanese Vans & Converse

Accessories

COSMIC WONDER Light Source

MEDICOM TOY

Skateboards and very rare pieces

Anna Clausen & Bjarni Einarsson

They showed me this art work of a danish artist Theresa Himmer.
I don't know how it's made, but ice/snow on top of mountain move around with wind like sequined dress's reflection and it's really beautiful !

Found on street, I don't know the name of this artist.

Thank you to everyone who took care of me and see you next time !

shoji