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Sunday, 12 April 2009
The WOrst Hotel in the WOrld - Hans Brinker Budget Hotel Amsterdam has now been published Kessels Kramer
Dear Shaded Viewers,
This is the first book about the infamous Hans Brinker Budget Hotel Amsterdam which stands alone as the worst hotel there ever was and is one of the most celebrated. For 15 years it has gained worldwide recognition for its audacious, confrontational marketing. This is a hotel that dares to tell the truth, and by doing so, the communication campaigns connected with its target market of young, cynical, media-savvy travellers.
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The Worst Hotel in the World contains facts, photos and interviews. It also contains every piece of communication ever made for the hotel showing how atention can be wrestled without a draw-dropping budget or a sugar-coated version of the truth.
www.booth-clibborn.com www.hans-brinker.com www.kesselskramer.com
Later,
Diane
Posted by diane pernet at 09:43 AM | Permalink
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