Tuesday, 12 October 2010
Maison Martin Margiela - Japanese AIDS T-SHIRT
Dear Shaded Viewers,
Limited edition charity AIDS T-shirt for the first time in Japanese
to launch on December 1stfor the world AIDS day.
The charity AIDS T-Shirt has been present in all Maison Martin Margiela collections since Fall/Winter 1994/1995. Each T-Shirt is produced in a different colour with contrasted text every season and bears the text marked below in English.
[Quote on T-shirt] THERE IS MORE ACTION TO BE DONE TO FIGHT AIDS THAN TO WEAR THIS T-SHIRT BUT IT’S A GOOD START
A percentage of the sales is donated to ‘AIDES’, a French organisation dedicated to fight the HIV virus and take care of patients living with HIV/AIDS (www.aides.org). Over the years, 170,000 T-shirts have been sold and brought a contribution of over 700,000 euros to ‘AIDES’. Unfortunately, the virus is still around and that action is still valid.
Further to the seasonal English version, the Maison has decided to have a yearly edition every time in a different language for the World AIDS day, starting with Japanese. Created in Paris, sold around the world, worn touching the heart, this limited edition charity AIDS T-shirt will be exclusively available in all Maison Martin Margiela stores.
Posted by diane pernet at 09:57 AM | Permalink
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Aaaah thank you for posting this! I always wondered what the text tshirts were for, since they don't exactly go with the rest of the collections... I might even buy one now!
Posted by: Duck | Oct 12, 2010 11:57:54 AM
Fantastic! Great looking and relevant, the perfect combination! I'm sure this one will sell loads- would be great if lady Gaga would pose in it, it matches her white Hermès bag;-)
Posted by: ninette | Oct 12, 2010 11:55:22 AM