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Thursday, 11 July 2013

MARCH LA.B’s AM3 50th Anniversary Shelby Cobra Timepiece. By Bianca Mae Marie



MARCH LA.B’s exclusive AM3 50th Anniversary Shelby Cobra Timepiece commemorates the evolution of a legendary vehicle, alongside the release of Shelby American’s own 50th Anniversary Limited Edition CSX8000-series Cobra. Just like the iconic car model, only 50 timepieces have been produced. This collaboration between SHELBY and MARCH LA.B marks the second limited edition project celebrating the hallmarks of a classic style and performance. 

Click here for a MARCH LA. B short film fantasy ride in a rare Shelby. Filmed in Windsor, California. Director & Photographer: Dimitri Coste.


The March LA.B AM3 50th Anniversary Shelby Cobra Timepiece is encased in a black chassis, and set against a matte black dial with custom engraved Shelby Cobra Anniversary logo and Carroll Shelby signature in gold. The burgundy dial details and lined strap suggest the Cobra’s wine colored interior.

March LA.B is a Swiss-made luxury timepiece brand with headquarters in Los Angeles, California and Biarritz, France. Striking a balance between modern L.A. style and French heritage detailing, the brand’s designs embody opposite yet complimentary aesthetics and create a new transversal time zone. Rooted in vintage inspiration, these timepieces are refined in their simplicity and assert the philosophy that less is more.

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