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Tuesday, 17 September 2013

SCOUT Los Angeles: 10 Years Old + A New Beautiful Big Space on Melrose. By Jessica Trent

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Erin Wasson w/ Scout's Joey Grana.

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Views entering the new Scout store on Melrose.  

Dear Diane, Dear Shaded Viewers,

Over 150 guests in including actresses Marisa TomeiJena Malone, Michaela Conlin and model Erin Wasson along with fashion designers Katy Rodriguez, Sophie Buhai (Vena Cava), Clayton & Flavie Webster (Cerre) and True Blood costume designer Audrey Fisher celebrated the 10 year anniversary and new Melrose location of Los Angeles vintage retailer SCOUT with its founder Joey Grana.

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Following Scout L.A's original location on West Third Street in 2003, to several years in the heart of Hollywood, the serene atmosphere of the new Melrose space created by interior decorator Annalise Mazonas and architect Richard Chapman perfectly showcases Scout L.A. founder Joey Grana's passion for vintage as well as keen eye for the contemporary.

Specializing in 70s-90s vintage with an easy elegance (from Alaia to Issey Miyake), Scout L.A.'s dedicated clientele ranges from musicians to socialites and stylists to celebrities. Designers including Isabel Marant, Kelly Wearstler, and Kenzo/Opening Ceremony's Humberto Leon regularly seek out Scout L.A for its "pre-trend" avant-garde meets California cool aesthetic.

Grana's lovely home with his partner Gerard Dislaire was also recently featured on the Apartment Therapy site "Joey & Gerard's France Meets California Mountain Cottage."

xo

Jessica

Photo credits: Jolynne Aszterbaum

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Joey Grana w/ Audrey Fischer, costume designer of True Blood.


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Patterns on people.

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Vintage Issey Miyake sweater coat at Scout.

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Vintage vintage Issey Miyake hardware jacket at Scout. 
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Scout's has a small in-house collection designed by Grana and is the exclusive retailer for Richard Wainwrights new "Rites" jewelry collection. (Scout tencel dress and Rites sterling silver bracelets and earrings).

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Scout L.A. 8021 Melrose Ave. (at Laurel, one block East of Crescent Heights) LA, CA 90046 

www.scoutla.net


Posted by Jessica Trent at 06:56 AM | Permalink

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