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Saturday, 14 September 2013

Zero Zero Project Volume 02: Them/Her


Dear Diane and Shaded Viewers,

"Everything leads us to believe that there is a certain place in the spirit where life and death, the real and the imaginary, past and future, the communicable and the incommunicable are no longer perceived to be in contradiction to one another." - Andre Breton, 1929

Using these words by the French Surrealist writer as their starting point, Miles Aldridge, Nicola Formichetti and Kaimin embarked on the production of the second multi-sensory issue of Zero Zero Project.

The new issue was celebrated with a pop-up gallery in the Meatpacking District which encased its visitors in a room full of psychedelic, animated projections exploring the borders between fantasy and reality. Models wearing blood-covered designs created by JUUN.J posed in the entrance landscape designed by Brooklyn-based design studio Snarkitecture and in a sculptural platform created by Edward Yim, where Kaimin later performed a blood ritual performance to the live music set of LCD Soundsystem's Gavin Russom. The evening also displayed video work by Casey Jane Ellison, Marie Schuller and D Yi alongside a performance by Troy Schumacher and his dance collective.









As for the publication itself, Them/Her creates a creative space "where the subconscious and reality mate" through two photographic series, Black and White. In each of these visual stories, photographed by Aldridge and styled by Formichetti, conceptual artist Kaimin interprets a specific femme fatale protagonist. 





The stunning hardback publication is available as a box set (designed by David Roennfeldt from 3Deep Design) containing creative writings by Ana Finel Honigman, a Blood by Kaimin perfume (comprised of sensual rose, wood, leather, patchouli and cinnamon notes) created in collaboration with Joseph Quartana of Six Scents Parfums and perfumer Darryl Do, and more.




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