Tuesday, 21 February 2012


Dear Shadedviewers

Alexandra Verschueren's S/S 2012 Collection " SHIFT " is now available at Opening Ceremony NY (USA), Opening Ceremony LA (USA), Persuade (Spain), Doshaburi (Spain), S.T. Company (Japan).

AV_SS12 001AV_SS12 004bAV_SS12 005bAV_SS12 008

AV_SS12 015aR_pleats

All right reserved by Shoji Fujii

Images are exclusive to, clients and the copy right holders.

Prohibited to reproduce for any other website, blog, publication or printed matter.

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Sunday, 01 May 2011

Jessica Trent interviews Carlo Van de Roer for his US Debut of "Portrait Machine Project" & First Solo exhibition at M+B gallery.

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Miranda July, 2009

Dear Diane, Dear Shaded Viewers,

As we know, auric energy has been discussed by nearly every religion for the past several thousand years. Many people today (myself included) still wonder, “What does a healer, mystic, or psychic see when reading a person’s aura?”  Tapping into this quest, photographer Carlo Van de Roer’s obsession is understandable. Though Van de Roer lives in New York, what better place than Los Angeles for his “Portrait Machine Project” to debut as both his first solo exhibition in the US and his first show with Benjamin Trigano's M+B gallery.

Some of you may have seen his work last year at Hyeres Photography Festival or at Paris Photo where he won the BMW Jury Distinction Award. Van de Roer also won both the 2008 and the 2007 PDN Pix Digital Imaging Award.

I hope you enjoy this interview and Van de Roer's work.  “Portrait Machine Project” closes on May 14, 2011. 

612 North Almont Drive
Los Angeles, California 90069


Jessica Trent

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Maris Bellack, 2011

Nearly every day for more than two years New Zealand-born Van de Roer photographed himself, artists, and friends such as James Frey, Waris Ahluwalia, Miranda July, and Terence Koh using an original tricked-out vintage machine called an Aura Camera. Guy Coggins, a California-based scientist, invented the device in the 1970s with some input from psychics. Metal handplates are connected to the Aura Camera to pick up on the subject’s vibe (or more technically, their biofeedback rhythms).  Not only does it produce a Polaroid of the subject, but also a computerized printout explaining the subject’s aura colors and predictions for the near future.

As noted, Van de Roer shot a self-portrait almost daily for a long while and each time he makes a portrait of someone, he also makes one of himself. In all of those different moods, times of day and seasonal temperatures, he says that all of his self-portraits are surprisingly similar. With that, I'd say any comparisons to a mood ring should be thrown out the door.

You may doubt the science, but it is hard to control the physiological response of your pupils as they dilate in delight to the beautiful and obsession-worthy depth of colors in these large portraits. The full impact is in seeing the works in person where they look almost like the richest of oil paintings.

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Yoko Okutsu, 2008

JT: In your other works there is still something ethereal and beautiful, but it seems much more precise, i.e. the placement of bright light or the floating orbs. Do you feel “The Portrait Machine Project” has made you more free? Is using the Aura Camera a bit of having let yourself go?

CARLO: It is letting go in a way. I wanted the camera to play a really controlling role and the aura camera was great for this. A lot of the technical controls I'm used to using with a camera were out of my control and the process of making the portraits became quite organic. It pushed me into a role that was less technical and more engaged with the subject.   

JT: On that note, have you tried to control the outcome of the readings and coloration? If a subject say runs in place for 5 minutes, is the reading any different?

CARLO: Ha, yes I’ve tried. I would first make a portrait staying relatively uninvolved, then become more involved in that power play between photographer, subject and camera, trying to control the outcome.

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Waris Ahluwalia, 2011

JT: Has anyone become upset with his or her reading? Has it ever been "bad?"

CARLO: People have come with expectations and been unhappy with the cameras interpretations, yes.

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Mystical & unifying. The printout of Waris Ahluwalia's portrait #1.

JT:  Have you ever visited a psychic or had your aura read in that sense? Do you yourself adhere to any particular beliefs of this sort of thing?

CARLO: No, not yet. I don't remember there being any psychic readers around growing up in New Zealand. I’m sure they were there but maybe there were out in the sticks, not sitting in storefronts the way they do here in New York.  I’d be interested in meeting the psychic(s) involved in the development of the camera I used.


(PS Below, a little momento snapped in the home of the Triganos who hosted a perfectly lively dinner after the opening. The Emperor & the Empress). 

Screen shot 2011-05-01 at 2.48.42 PM

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Wednesday, 02 February 2011

KARDIA Spring Summer2011 by Diego Zúñiga

Diego zuniga spring campaign.

The collection is Inspired by the cardiac step and the way of living that fits with  the contemporary man, joining it with  hospitable life and  clinical medicine of the future. The emotion passed through  the collection represents the tensions one feels when in the hospital. The emotions that are produced under pressure take us  to the point of the new disease called stress. The  palette of colors are cold, and represent life with medecine and how the organs and nervous system reacts. Zuñiga continues to propose comfortable clothes one can wear on the street.

Look Book...

to see more...

Photo: Carlos R.
Hair: Luis Eduardo@PATRICE
MakeUp: Juan Pablo Atilana@MAC COSMETICS
Model: Ying Li Wong

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Friday, 31 December 2010


Dear Shaded Viewers

Alexandra Verschueren, the Grand Prix L'Oréal Professional winner of Hyères festival is on " The 10 creators of 2010 " of beside Phoebe Philo, Tom Ford, Alber Elbaz, Sarah Burton, Felipe Oliveira Baptista and others.


It's already on 1 January 2011 in Japan.

I'm curious to see her new collection, also to know who will be at festival Hyères this year, finalists, jury members and visitors.

Dear Diane & Shaded Vieweres

HAPPY NEW YEAR ! from shoji in Kyoto

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Monday, 03 May 2010

25 edition Festival d'Hyeres _ how Water Pfeiffer started his career

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25 edition Festival d'Hyeres _ another chat with Walter Pfeiffer

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25 edition Festival d'Hyeres _ a chat with Yvonne Lacet

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Saturday, 01 May 2010

25 edition Festival d'Hyeres _ a chat with Walter Pfeiffer, Photographer on the jury and with an exhibition that goes from the 70's to now

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25 edition Festival d'Hyeres _ a chat with Dung NGO, Rizzoli, New York

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25 edition Festival d'Hyeres _ Saskia Asser, Huis Marseilles

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