Diane, A Shaded View on Fashion

IQONS MAGAZINE LAUNCH in NYC February 3rd

Dear Shaded Viewers,

If you have rsvp'd for the party tonight be sure to arrive early as I would not like to expose any of my friends to problems at the door and there is a definite space limitation not to mention that they forbid the use of cameras....I don't know what the Las Vegas Chapel attitude is all about.....

All the best,

Diane

I am so jetlagged that I forgot my camera at Miguel's last night and could not post the images from the Three As Four show. Later for that and more.

IQONS Magazine = Feb 3rd 8pm RSVP's closed

Dear Shaded Viewers,

If you are a contributor and have not rsvp'd, and wish to come, please contact me by leaving a message under this post and I will make sure that your name is put on the list. Otherwise, the RSVP's are closed,the space is limited and we have reached capacity.

Later,

Diane

RSVP's are now closed for the IQONS MAGAZINE Party

If you have not already RSVP'd, we are sorry to say but the space is limited and we have reached capacity.

Later,

Diane

IQONS MAGAZINE LAUNCH in NYC February 3rd

Space is limited. RSVP to http://rsvp.iqons.com.
cover photo by Miguel Villalobos

Hottest Publications to watch for 2008 include...

Pierce Mattie PR Names the Top 20 Hottest Publications To Watch In 2008

New York, NY (PRWEB) December 22, 2007 -- Pierce Mattie Public Relation www.piercemattie.com has comprised a list of the hottest magazines ranging from industry leaders, quickly emerging stand outs, as well as publications that will be launching in 2008. From fashion to beauty, luxury, regional to lifestyle, only the publications causing the most buzz made the list.

18. IQONS: Following the success of the fashion industry's answer to social networking, IQONS.com is launching its namesake magazine internationally in February during New York Fashion Week. Iconic fashion designer, Diane Pernet, will be Editor-in-Chief and with contributions from the IQONS community, the magazine is sure to be a success.

http://www.prweb.com/releases/2007/12/prweb589731.htm

December 20, 2007

To celebrate the end of the year (and as a bit of a Christmas present to you lot) we raided our bloglines, del.icio.us accounts and bookmarks to bring you our definitive list of the top 100 fashion and lifestyle blogs. All the blogs in the list were chosen by our editors, and we decided to go with personal choices, not lists compiled from stats, technorati profiles and search engine popularity. These are the blogs we recommend in ten areas of style & women's interest. Since they're grouped by topic, obviously they're not in order of favourite - every one deserves to be number one in our book!

1 - 10: Fashion's Big Blog Players
(compiled by Kim & Gemma for Catwalk Queen)

10. A Shaded View On Fashion: Diane Pernet's trademark big hair and black mantilla make her hard to miss on the fashion circuit. Her blog follows her life as an industry insider, and is full of exclusive pics, new talent and creativity, and is a must-read if you love to know about the inner workings of the more alternative side of the industry.

http://www.catwalkqueen.tv/2007/12/shiny_medias_to.html

Submissions for IQONS Magazine are now closed

Dear Shaded Viewers and IQONIANS,

If you were previously selected for a submission, original deadlines
remain effective.

If you have not submitted a submission we hope you will try for the
next issue. We will contact those selected for this issue shortly.

Hair submissions remain open until Monday, December 17th at 3:00pm
Central European Standard Time.

For those selected for a submission :

the specs for a single page is: 140-mm width x 215.9 mm height + 5 mm bleed. A double spread would 280-mm x 215.9-mm height.

All images should have at least a resolution of 300 dpi in CMYK modus.

It is essential that you also fill this in and send it off with your work:

• Name of Artist
• Name of Story
• Subheading / quote
• Residence / Location
• Quote
• Credits: such photographer, make up, styling, set designer, hair, producer, art director .....
• IQONS URL
• Member since ....

Later,

Diane

IQONS Magazine call for contributions

Dear Shaded Viewers and Iqonians,

Vincent Gagliostro was asked to submit a page for our message board.

I am now asking IQONS to submit their questions for the IQONS listed below. There must be something that you are dying to know. We will make a selection of your questions and have them answered in the first edition of IQONS.

Please send your submissions to:

The subjects for your questions and/or artwork are for the featured IQONS:

Jean Charles de Castelbajac

and also:

John Galliano
Franca Sozzani

The deadline is yesterday if you get my drift....speed is the operative word here. Any questions, if so put them in a comment after this post and I will get back to you asap?

Please send all submissions , questions for IQONS and your news to IQONS , the most interesting will appear in the magazine, IQONS:

Looking forward to hearing from you. If you don't already have a page on IQONS.com that is easy, sign up now, it is free. We will make a selection of the best contributions from IQONIANS and then put them on the printed page.

Later,

Diane

"You Wear it Well /Got a Minute?" Trouser Dress by Milch/Vienna

Dear Shaded Viewers,

trouser-dress by Milch
http://milch.mur.at

As you know there are two competitions running at the moment, there is You Wear it Well 2 and the collaboration with IQONS.com, "You Wear it Well/Got a Minute?" The latter runs every month on IQONS.com and the best of the best will open You Wear it Well 2 in a special portfolio of 10 one minute films. You Wear it Well 2 is a travelling presentation of short films and videos regarding fashion, style and beauty from around the world. The second edition will debut in Los Angeles in August. For more on "You Wear it Well/Got a Minute?" click here .

In brief, one of our goals as curators was to organize a presentation
of short films and videos that celebrated and investigated the
intersection of film and fashion, going beyond fashion's familiar role
of wardrobe, catwalks and costume design for feature films. Our curatorial
process was three-fold: 1) we sought out films that we had already
seen and felt should be experienced by a larger audience in a proper
theater setting; 2) we approached various filmmakers, fashion
designers and artists whose work we admire and investigated if they
had a film for us or if they'd be interested in making one for YOU
WEAR IT WELL; and 3) through my Paris-based blog, A Shaded View on
Fashion (www.ashadedviewonfashion.com), we conducted an open call for
short films and videos from around the world, to see what was out
there or what people would come up with. A small jury of fashion and
film professionals chose the best of the submissions and they became
part of the film program. We wanted to align some of the bigger names in
fashion and filmmaking with creative people as yet unrecognized for
their craft as well as to inspire people to continue to make films that explore
the intersection of film and fashion.

Within the current edition of YOU WEAR IT WELL, some of the more
notable submissions include: "Fashionation," a beautifully illustrated
A to Z history of fashion by Ruben Toledo; "Starring," a whimsical and
camp telenovela-like film by renegade designer, Jeremy Scott, whose
cast includes Asia Argento, Tori Spelling, Lisa Marie and China Chow;
Marcelo Krasilcic's clip for the label "VPL," starring Chloe Sevigny;
a short film by Ridley and Jordan Scott for Prada, entitled "Thunder,
Perfect Mind"; and "The Bridegroom Stripped Bare," a rough-and-ready,
yet artful transformation that takes place before your eyes, from the
collaborative minds of star fashion photographer Nick Knight and the
incredibly talented Alexander McQueen.

Later,

Diane and Dino

"You Wear it Well/Got a Minute?" BEanstero pic nic

As you know there are two competitions running at the moment, there is You Wear it Well 2 and the collaboration with IQONS.com, "You Wear it Well/Got a Minute?" The latter runs every month on IQONS.com and the best of the best will open You Wear it Well 2 in a special portfolio of 10 one minute films. You Wear it Well 2 is a travelling presentation of short films and videos regarding fashion, style and beauty from around the world. The second edition will debut in Los Angeles in August. For more on "You Wear it Well/Got a Minute?" click here .

In brief, one of our goals as curators was to organize a presentation
of short films and videos that celebrated and investigated the
intersection of film and fashion, going beyond fashion's familiar role
of wardrobe, catwalks and costume design for feature films. Our curatorial
process was three-fold: 1) we sought out films that we had already
seen and felt should be experienced by a larger audience in a proper
theater setting; 2) we approached various filmmakers, fashion
designers and artists whose work we admire and investigated if they
had a film for us or if they'd be interested in making one for YOU
WEAR IT WELL; and 3) through my Paris-based blog, A Shaded View on
Fashion (www.ashadedviewonfashion.com), we conducted an open call for
short films and videos from around the world, to see what was out
there or what people would come up with. A small jury of fashion and
film professionals chose the best of the submissions and they became
part of the film program. We wanted to align some of the bigger names in
fashion and filmmaking with creative people as yet unrecognized for
their craft as well as to inspire people to continue to make films that explore
the intersection of film and fashion.

Within the current edition of YOU WEAR IT WELL, some of the more
notable submissions include: "Fashionation," a beautifully illustrated
A to Z history of fashion by Ruben Toledo; "Starring," a whimsical and
camp telenovela-like film by renegade designer, Jeremy Scott, whose
cast includes Asia Argento, Tori Spelling, Lisa Marie and China Chow;
Marcelo Krasilcic's clip for the label "VPL," starring Chloe Sevigny;
a short film by Ridley and Jordan Scott for Prada, entitled "Thunder,
Perfect Mind"; and "The Bridegroom Stripped Bare," a rough-and-ready,
yet artful transformation that takes place before your eyes, from the
collaborative minds of star fashion photographer Nick Knight and the
incredibly talented Alexander McQueen.

Later,

Diane and Dino

Ideal Kitchen Project for "You Wear it Well/Got a Minute?"

As you know there are two competitions running at the moment, there is You Wear it Well 2 and the collaboration with IQONS.com, "You Wear it Well/Got a Minute?" The latter runs every month on IQONS.com and the best of the best will open You Wear it Well 2 in a special portfolio of 10 one minute films. You Wear it Well 2 is a travelling presentation of short films and videos regarding fashion, style and beauty from around the world. The second edition will debut in Los Angeles in August. For more on "You Wear it Well/Got a Minute?" click here .

In brief, one of our goals as curators was to organize a presentation
of short films and videos that celebrated and investigated the
intersection of film and fashion, going beyond fashion's familiar role
of wardrobe, catwalks and costume design for feature films. Our curatorial
process was three-fold: 1) we sought out films that we had already
seen and felt should be experienced by a larger audience in a proper
theater setting; 2) we approached various filmmakers, fashion
designers and artists whose work we admire and investigated if they
had a film for us or if they'd be interested in making one for YOU
WEAR IT WELL; and 3) through my Paris-based blog, A Shaded View on
Fashion (www.ashadedviewonfashion.com), we conducted an open call for
short films and videos from around the world, to see what was out
there or what people would come up with. A small jury of fashion and
film professionals chose the best of the submissions and they became
part of the film program. We wanted to align some of the bigger names in
fashion and filmmaking with creative people as yet unrecognized for
their craft as well as to inspire people to continue to make films that explore
the intersection of film and fashion.

Within the current edition of YOU WEAR IT WELL, some of the more
notable submissions include: "Fashionation," a beautifully illustrated
A to Z history of fashion by Ruben Toledo; "Starring," a whimsical and
camp telenovela-like film by renegade designer, Jeremy Scott, whose
cast includes Asia Argento, Tori Spelling, Lisa Marie and China Chow;
Marcelo Krasilcic's clip for the label "VPL," starring Chloe Sevigny;
a short film by Ridley and Jordan Scott for Prada, entitled "Thunder,
Perfect Mind"; and "The Bridegroom Stripped Bare," a rough-and-ready,
yet artful transformation that takes place before your eyes, from the
collaborative minds of star fashion photographer Nick Knight and the
incredibly talented Alexander McQueen.

Later,

Diane and Dino

"You Wear it Well/Got a Minute?" SANS

SANS

As you know there are two competitions running at the moment, there is You Wear it Well 2 and the collaboration with IQONS.com, "You Wear it Well/Got a Minute?" The latter runs every month on IQONS.com and the best of the best will open You Wear it Well 2 in a special portfolio of 10 one minute films. You Wear it Well 2 is a travelling presentation of short films and videos regarding fashion, style and beauty from around the world. The second edition will debut in Los Angeles in August. For more on "You Wear it Well/Got a Minute?" click here .

In brief, one of our goals as curators was to organize a presentation
of short films and videos that celebrated and investigated the
intersection of film and fashion, going beyond fashion's familiar role
of wardrobe, catwalks and costume design for feature films. Our curatorial
process was three-fold: 1) we sought out films that we had already
seen and felt should be experienced by a larger audience in a proper
theater setting; 2) we approached various filmmakers, fashion
designers and artists whose work we admire and investigated if they
had a film for us or if they'd be interested in making one for YOU
WEAR IT WELL; and 3) through my Paris-based blog, A Shaded View on
Fashion (www.ashadedviewonfashion.com), we conducted an open call for
short films and videos from around the world, to see what was out
there or what people would come up with. A small jury of fashion and
film professionals chose the best of the submissions and they became
part of the film program. We wanted to align some of the bigger names in
fashion and filmmaking with creative people as yet unrecognized for
their craft as well as to inspire people to continue to make films that explore
the intersection of film and fashion.

Within the current edition of YOU WEAR IT WELL, some of the more
notable submissions include: "Fashionation," a beautifully illustrated
A to Z history of fashion by Ruben Toledo; "Starring," a whimsical and
camp telenovela-like film by renegade designer, Jeremy Scott, whose
cast includes Asia Argento, Tori Spelling, Lisa Marie and China Chow;
Marcelo Krasilcic's clip for the label "VPL," starring Chloe Sevigny;
a short film by Ridley and Jordan Scott for Prada, entitled "Thunder,
Perfect Mind"; and "The Bridegroom Stripped Bare," a rough-and-ready,
yet artful transformation that takes place before your eyes, from the
collaborative minds of star fashion photographer Nick Knight and the
incredibly talented Alexander McQueen.

Later,

Diane and Dino

ASVONF and IQONS in Vogue Brazil

Dear Shaded Viewers,

Any of you read Portuguese? ASVONF and IQONS in April Vogue Brazil.

Later,

Diane

"You Wear it Well/Got a Minute?" has it's first winner : Miss Ile winner by Underbelly films on IQONScom

Miss Ile by Underbelly film on IQONS.com Project l: "You Wear it Well/Got a Minute?"

As you know there are two competitions running at the moment, there is You Wear it Well 2 and the collaboration with IQONS.com, "You Wear it Well/Got a Minute?" The latter runs every month on IQONS.com and the best of the best will open You Wear it Well 2 in a special portfolio of 10 one minute films. You Wear it Well 2 is a travelling presentation of short films and videos regarding fashion, style and beauty from around the world. The second edition will debut in Los Angeles in August. For more on "You Wear it Well/Got a Minute?" click here .

In brief, one of our goals as curators was to organize a presentation
of short films and videos that celebrated and investigated the
intersection of film and fashion, going beyond fashion's familiar role
of wardrobe, catwalks and costume design for feature films. Our curatorial
process was three-fold: 1) we sought out films that we had already
seen and felt should be experienced by a larger audience in a proper
theater setting; 2) we approached various filmmakers, fashion
designers and artists whose work we admire and investigated if they
had a film for us or if they'd be interested in making one for YOU
WEAR IT WELL; and 3) through my Paris-based blog, A Shaded View on
Fashion (www.ashadedviewonfashion.com), we conducted an open call for
short films and videos from around the world, to see what was out
there or what people would come up with. A small jury of fashion and
film professionals chose the best of the submissions and they became
part of the film program. We wanted to align some of the bigger names in
fashion and filmmaking with creative people as yet unrecognized for
their craft as well as to inspire people to continue to make films that explore
the intersection of film and fashion.

Within the current edition of YOU WEAR IT WELL, some of the more
notable submissions include: "Fashionation," a beautifully illustrated
A to Z history of fashion by Ruben Toledo; "Starring," a whimsical and
camp telenovela-like film by renegade designer, Jeremy Scott, whose
cast includes Asia Argento, Tori Spelling, Lisa Marie and China Chow;
Marcelo Krasilcic's clip for the label "VPL," starring Chloe Sevigny;
a short film by Ridley and Jordan Scott for Prada, entitled "Thunder,
Perfect Mind"; and "The Bridegroom Stripped Bare," a rough-and-ready,
yet artful transformation that takes place before your eyes, from the
collaborative minds of star fashion photographer Nick Knight and the
incredibly talented Alexander McQueen.

Later,

Diane and Dino

"You Wear it Well/Got a Minute?" A film by Marie Kristiansen

A film by Marie Kristiansen

As you know there are two competitions running at the moment, there is You Wear it Well 2 and the collaboration with IQONS.com, "You Wear it Well/Got a Minute?" The latter runs every month on IQONS.com and the best of the best will open You Wear it Well 2 in a special portfolio of 10 one minute films. You Wear it Well 2 is a travelling presentation of short films and videos regarding fashion, style and beauty from around the world. The second edition will debut in Los Angeles in August. For more on "You Wear it Well/Got a Minute?" click here .

In brief, one of our goals as curators was to organize a presentation
of short films and videos that celebrated and investigated the
intersection of film and fashion, going beyond fashion's familiar role
of wardrobe, catwalks and costume design for feature films. Our curatorial
process was three-fold: 1) we sought out films that we had already
seen and felt should be experienced by a larger audience in a proper
theater setting; 2) we approached various filmmakers, fashion
designers and artists whose work we admire and investigated if they
had a film for us or if they'd be interested in making one for YOU
WEAR IT WELL; and 3) through my Paris-based blog, A Shaded View on
Fashion (www.ashadedviewonfashion.com), we conducted an open call for
short films and videos from around the world, to see what was out
there or what people would come up with. A small jury of fashion and
film professionals chose the best of the submissions and they became
part of the film program. We wanted to align some of the bigger names in
fashion and filmmaking with creative people as yet unrecognized for
their craft as well as to inspire people to continue to make films that explore
the intersection of film and fashion.

Within the current edition of YOU WEAR IT WELL, some of the more
notable submissions include: "Fashionation," a beautifully illustrated
A to Z history of fashion by Ruben Toledo; "Starring," a whimsical and
camp telenovela-like film by renegade designer, Jeremy Scott, whose
cast includes Asia Argento, Tori Spelling, Lisa Marie and China Chow;
Marcelo Krasilcic's clip for the label "VPL," starring Chloe Sevigny;
a short film by Ridley and Jordan Scott for Prada, entitled "Thunder,
Perfect Mind"; and "The Bridegroom Stripped Bare," a rough-and-ready,
yet artful transformation that takes place before your eyes, from the
collaborative minds of star fashion photographer Nick Knight and the
incredibly talented Alexander McQueen.

Later,

Diane and Dino

The April winner of "You Wear it Well/Got a Minute?" is Miss ile by Underbellyfilm

Dear Shaded Viewers,

Iqons is happy to announce that Miss ile by Underbelly Film http://www.iqons.com/underbellyfilm is our first winner for "You Wear it Well/Got a Minute?"
Every day, from 9:30-9:45am CET, EST, PST and 9:30-9:45pm CET Miss ile will be screened on the homepage of IQONS.
There's still time for your video to be screened in June! If you would like to see your video about fashion, beauty or style on the IQONS homepage - and in a special portfolio at You Wear It Well - visit the You Wear It Well / Got a Minute? page for submission requirements.

Dino and I really love this film so we are happy to hear that you do too.

Later,

Diane

P.S. Be Dino wants you as his friend on IQONS.COM

P.S.S.

May 16th is the deadline to enter for "New Generation” Support at London Fashion Week. The sponsorship covers a catwalk show on the official schedule and/or exhibition space at London Fashion Week for 3 seasons.

Any designer who has not previously shown in an official calendar of Fashion Week can apply. Designers can be from and based ANYWHERE in the world.

Currently sponsored by TOPSHOP, New Gen is recognized internationally and has helped launch the careers of some of Britain’s top designers including Alexander McQueen, Clements Ribeiro, Matthew Williamson, Julien Macdonald and Sophia Kokosalaki.

Winners from February 2007 New Generation include:

Erdem http://www.iqons.com/erdem
Richard Nicoll http://www.iqons.com/richard+nicoll
Christopher Kane http://www.iqons.com/christopher+kane
Marios Schwab http://www.iqons.com/marios+schwab
Jojo&Malou http://www.iqons.com/jojo&malou
Meadham/ Kirchoff http://www.iqons.com/meadham+kirchhoff

Hyeres festival on IQONS.com

Dear Shaded Viewers,

The Hyeres festival has just joined IQONS.com, why not invite them into your entourage?

Later,

Diane

"You Wear it Well/Got a Minute" Open call on IQONS.COM

film by Marie Kristiansen designs by : Edeline Lee

As you know there are two competitions running at the moment, there is You Wear it Well 2 and the collaboration with IQONS.com, "You Wear it Well/Got a Minute?" The latter runs every month on IQONS.com and the best of the best will open You Wear it Well 2 in a special portfolio of 10 one minute films. You Wear it Well 2 is a travelling presentation of short films and videos regarding fashion, style and beauty from around the world. The second edition will debut in Los Angeles in August. For more on "You Wear it Well/Got a Minute?" click here .

In brief, one of our goals as curators was to organize a presentation
of short films and videos that celebrated and investigated the
intersection of film and fashion, going beyond fashion's familiar role
of wardrobe, catwalks and costume design for feature films. Our curatorial
process was three-fold: 1) we sought out films that we had already
seen and felt should be experienced by a larger audience in a proper
theater setting; 2) we approached various filmmakers, fashion
designers and artists whose work we admire and investigated if they
had a film for us or if they'd be interested in making one for YOU
WEAR IT WELL; and 3) through my Paris-based blog, A Shaded View on
Fashion (www.ashadedviewonfashion.com), we conducted an open call for
short films and videos from around the world, to see what was out
there or what people would come up with. A small jury of fashion and
film professionals chose the best of the submissions and they became
part of the film program. We wanted to align some of the bigger names in
fashion and filmmaking with creative people as yet unrecognized for
their craft as well as to inspire people to continue to make films that explore
the intersection of film and fashion.

Within the current edition of YOU WEAR IT WELL, some of the more
notable submissions include: "Fashionation," a beautifully illustrated
A to Z history of fashion by Ruben Toledo; "Starring," a whimsical and
camp telenovela-like film by renegade designer, Jeremy Scott, whose
cast includes Asia Argento, Tori Spelling, Lisa Marie and China Chow;
Marcelo Krasilcic's clip for the label "VPL," starring Chloe Sevigny;
a short film by Ridley and Jordan Scott for Prada, entitled "Thunder,
Perfect Mind"; and "The Bridegroom Stripped Bare," a rough-and-ready,
yet artful transformation that takes place before your eyes, from the
collaborative minds of star fashion photographer Nick Knight and the
incredibly talented Alexander McQueen.

Later,

Diane and Dino

Elegia for "You Wear it Well/Got a Minute?"

film by Elegia for "You Wear it Well/Got a Minute?"

As you know there are two competitions running at the moment, there is You Wear it Well 2 and the collaboration with IQONS.com, "You Wear it Well/Got a Minute?" The latter runs every month on IQONS.com and the best of the best will open You Wear it Well 2 in a special portfolio of 10 one minute films. You Wear it Well 2 is a travelling presentation of short films and videos regarding fashion, style and beauty from around the world. The second edition will debut in Los Angeles in August. For more on "You Wear it Well/Got a Minute?" click here .

In brief, one of our goals as curators was to organize a presentation
of short films and videos that celebrated and investigated the
intersection of film and fashion, going beyond fashion's familiar role
of wardrobe, catwalks and costume design for feature films. Our curatorial
process was three-fold: 1) we sought out films that we had already
seen and felt should be experienced by a larger audience in a proper
theater setting; 2) we approached various filmmakers, fashion
designers and artists whose work we admire and investigated if they
had a film for us or if they'd be interested in making one for YOU
WEAR IT WELL; and 3) through my Paris-based blog, A Shaded View on
Fashion (www.ashadedviewonfashion.com), we conducted an open call for
short films and videos from around the world, to see what was out
there or what people would come up with. A small jury of fashion and
film professionals chose the best of the submissions and they became
part of the film program. We wanted to align some of the bigger names in
fashion and filmmaking with creative people as yet unrecognized for
their craft as well as to inspire people to continue to make films that explore
the intersection of film and fashion.

Within the current edition of YOU WEAR IT WELL, some of the more
notable submissions include: "Fashionation," a beautifully illustrated
A to Z history of fashion by Ruben Toledo; "Starring," a whimsical and
camp telenovela-like film by renegade designer, Jeremy Scott, whose
cast includes Asia Argento, Tori Spelling, Lisa Marie and China Chow;
Marcelo Krasilcic's clip for the label "VPL," starring Chloe Sevigny;
a short film by Ridley and Jordan Scott for Prada, entitled "Thunder,
Perfect Mind"; and "The Bridegroom Stripped Bare," a rough-and-ready,
yet artful transformation that takes place before your eyes, from the
collaborative minds of star fashion photographer Nick Knight and the
incredibly talented Alexander McQueen.

Later,

Diane and Dino

IQONS in Papermag

Dear Shaded Viewers,

IQONS in Papermag.

Later,

Diane

You Wear it Well/Got a Minute

Morten a film by Silvia Beatrice Alvestad Lopez + 3 for "You Wear it Well/Got a Minute?"

IQONS.com

Please visit IQONS.com and Vote for your favorite film.

By now you must know that there are two contests, one is You Wear it Well which is currently screening in Hyeres and Luxembourg and "You Wear it Well/Got a Minute?" which is screening on IQONS.com. The best of the best "You Wear it Well/Got a Minute?" will open the 2nd edition of You Wear it Well in Los Angeles and then travel around the planet for a period of one year.

Later,

Diane

IQONS party in Mexico City

IQONS is throwing a party in Mexico City on Saturday 28 of April from 11 am.
If you have friends there, please tell them to check out the events page next week for details. IQONS.com.
DJs will be Richardette from George & Dragon and Richard Mortimer from Boombox.

Save the date and we will communicate the venue later, you will find it on the IQONS.COM events page.

Thanks
Rafael

Rafael Jimenez
Iqons.com
+33610766063
www.iqons.com/rafael

All Shaded Viewers in Mexico City are Welcome. EGR, can you pass on the key to your city to Rafael?

Later,

Diane

"Miss ile" by Underbelly films for "You Wear it Well/Got a Minute?"

Dear Shaded Viewers,

"Miss ile" by Underbelly Films

As you know there are two competitions running at the moment, there is You Wear it Well 2 and the collaboration with IQONS.com, "You Wear it Well/Got a Minute?" The latter runs every month on IQONS.com and the best of the best will open You Wear it Well 2 in a special portfolio of 10 one minute films. You Wear it Well 2 is a travelling presentation of short films and videos regarding fashion, style and beauty from around the world. The second edition will debut in Los Angeles in August. For more on "You Wear it Well/Got a Minute?" click here .

In brief, one of our goals as curators was to organize a presentation of short films and videos that celebrated the and investigated the intersection of film and fashion, going beyond fashion's familiar role of wardrobe and costume design for feature films. Our curatorial process was three-fold: 1) we sought out films that we had already seen and felt should be experienced by a larger audience in a proper theater setting; 2) we approached various filmmakers, fashion designers and artists whose work we admire and investigated if they had a film for us or if they'd be interested in making one for YOU WEAR IT WELL; and 3) through Diane's Paris-based blog, A Shaded View on Fashion (www.ashadedviewonfashion.com), we conducted an open call for short films and videos from around the world, to see what was out there or what people would come up with. A small jury of fashion and film professionals chose the best of the submissions and they became part of film program. We wanted to align some of the bigger names in fashion and filmmaking with creative people as yet unrecognized for their craft, to inspire people to continue to make films that explore the film and fashion intersection.

Within the current edition of YOU WEAR IT WELL, some of the more notable submissions include: "Fashionation," a beautifully illustrated A to Z history of fashion by Ruben Toledo; "Starring," a whimsical and camp telenovela-like film by renegade designer, Jeremy Scott, whose cast includes Asia Argento, Tori Spelling, Lisa Marie and China Chow; Marcelo Krasilcic's clip for the label "VPL," starring Chloe Sevigny; a short film by Ridley and Jordan Scott for Prada, entitled "Thunder, Perfect Mind"; and "The Bridegroom Stripped Bare," a rough-and-ready, yet artful transformation that takes place before your eyes, from the collaborative minds of star fashion photographer Nick Knight and the incredibly talented Alexander McQueen.

Later,

Diane and Dino

Showcases on IQONS.com

Dear Shaded Viewers,

If you are a photographer, illustrator or stylist and you have a showcase on IQONS.com, if you do not post enough of your work on your showcase you are not taking advantage of what the site can do for you. At the moment I am reviewing all of your dossiers and 5 images is just not enough.

Later,

Diane

photo by Akiko Hamaoka at the Hara Museum in Tokyo effects by Yoann Lemoine

IQON of the month, Maria Luisa, chooses her entourage

Dear Shaded Viewers,

As you know Maria Luisa is the IQON of the month.

Who would not be proud to be endorsed by the boutique diva, Maria Luisa? Here are a few words on why she made the choices that she did:

Christian Wijnants : Arty and so wearable. A promising designer
Bernhard Willhelm : Really Brilliant but unfortunately an underated designer
Tuomas Laitinien :to be continued (brother and sister team that were the winners of special jury prize in Hyeres)
Manish Arora. India’s wonder BOY. A Curiosity, Explosive, Bollywood, Over the top and our best find 4 years ago in Bombay.
Richard Nicholl : The funkiest shirt dress of the season.
Marios Schwab : I love his intellectual sexy women. Sharp and edgy.
Christopher Kane : Refreshingly bold, highly desirable.
Lutz : I love his intellectual honesty and the pertinence of his product.
Romain Kremer : A new very interesting aesthetic approach and one of our latest discoveries.
Bruno Pieters :perfect taste, utterly refined. stylish
mikio : Graduate from the Royal Academy of Antwerp comment coming soon
Yazbukey : She is a real excentric personality.
Eley kishimoto : It’s London basics..
blaak : Swtching from women to men they produce one of the nicest sweetest and chicest collections of the season
Charles Anastase « the golden kid of the paris London connection and the fashionista's latest must».

Wills Fashion Week is missing their favourite IQON, Maria Luisa.

Later,

Diane